Kumar Aditya Pani

Product Designer

LinkedIn

About

Product Designer with 3+ years of experience in B2B fintech, specializing in simplifying complex problems and driving measurable growth. Proven expertise in launching 0-1 features, enhancing user experiences, and delivering significant business impact through strategic design leadership. Adept at leveraging design thinking to scale products, optimize conversion funnels, and improve operational efficiency for high-growth companies.

Work Experience

Product Designer

Skydo

Mar 2023 - Present

As a Product Designer at Skydo, I led the development and scaling of B2B fintech products, significantly driving customer growth, revenue, and operational efficiency.

  • Launched multiple 0-1 fintech features, including Skydo Payouts, InstaLinks, and eBRC generation, driving $120K+ TPV in the first week for InstaLinks and enabling $700K+ monthly TPV from Amazon exporters via eBRC.
  • Designed and optimized a focused homepage, increasing trial payments by 40% and significantly boosting the overall onboarding conversion rate.
  • Scaled product design from 1K to over 20K+ customers, contributing to $3M ARR growth and developing a referral program that now accounts for 30% of all new customer activations.
  • Designed intuitive mobile onboarding flows and internal dashboards, driving consistent growth with 7K+ monthly PAN submissions and 3.5K+ KYCs, while enhancing operational efficiency for compliance teams.

Product Designer Intern

Moneyview

Oct 2022 - Mar 2023

As a Product Designer Intern at Moneyview, I designed and optimized key features to improve operational efficiency and user experience for agent onboarding and collections.

  • Designed and launched a self-serve Agent KYC feature, reducing agent onboarding time from 2-3 days to minutes, resolving a critical compliance issue and significantly improving operational efficiency.
  • Achieved 50% agent KYC completion within the initial month, significantly enhancing transparency and data accessibility for the collections team across multiple third-party agencies.
  • Collaborated cross-functionally with product, tech, and operations teams to define user flows and contributed to the MV Design System by building scalable components and design tokens.

Independent Designer

Freelance

Aug 2018 - Oct 2022

As an Independent Designer, I provided end-to-end visual systems and creative solutions for a diverse portfolio of 9+ clients, consistently achieving their campaign and business goals.

  • Designed comprehensive digital and print creatives for over 9 brands, encompassing social media campaigns, event collateral, and essential brand assets.
  • Delivered end-to-end visual systems and collaborated directly with founders and marketing teams to consistently achieve campaign and business objectives.

Education

Electronics and Communication Engineering

CMR Institute of Technology

Jul 2018 - Jul 2022

Projects

InstaLinks (Payment Links)

Mar 2023 - Mar 2023

Development of a critical 0-1 payment link feature for Skydo, designed to facilitate seamless transactions and drive initial revenue.

Evaluative UX Hackathon: Urban Company

Oct 2022 - Oct 2022

Participation in a UX hackathon focused on enhancing the parking experience for car owners through the application of design thinking principles.

Languages

English , Hindi , Odia , Kannada

Skills

Product Design & Strategy

  • Product Design
  • UX Design
  • UI Design
  • Design Thinking
  • 0-1 Feature Development
  • Growth Design
  • Conversion Rate Optimization
  • User Research
  • Wireframing
  • Prototyping
  • Usability Testing
  • A/B Testing
  • User Flows
  • Design Systems
  • Scalable Components

Design Tools

  • Figma
  • Lovable.dev
  • UX Pilot
  • FigJam
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro

Business & Fintech

  • B2B Fintech
  • Revenue Growth
  • ARR
  • Customer Acquisition
  • Operational Efficiency
  • KYC
  • Compliance
  • Market Analysis
  • Strategic Planning

Collaboration & Leadership

  • Cross-functional Collaboration
  • Stakeholder Management
  • Project Management
  • Brand Development
  • Visual Systems